FreightLink Casablanca: quote turnaround cut from 6h to 45 min

FreightLink Casablanca, a forwarder specialized in Morocco-Europe-USA Atlantic freight, joined ILNTrans in March 2026. Two months later, their average RFQ response time dropped from 6 hours to 45 minutes. Here's how.

The starting point

A 4-person sales team handled every RFQ manually: pulling rates, calculating surcharges, formatting the quote. Plan on 5–8 hours per quote, weekends included as volume grew.

What changed in 60 days

• Set up 14 reusable rate templates (Casa-Marseille, Casa-Antwerp, etc.)

• Turned on real-time RFQ alerts (vs. manual daily polling)

• Centralized surcharge costs in the ILNTrans rate grid

• Delegated standard quotes to 2 junior sales via templates

60-day results

• 312 quotes sent (vs. 38 in the prior 60 days)

• Average quote time: 45 min (vs. 6h)

• 38 new clients onboarded

• Conversion rate steady at 24%

• Zero weekend work since April

What they take away

"The time savings turned our sales team into a customer-relationship team. We now spend 2 hours a day following up with existing customers instead of chasing quotes." — Yassine Benkirane, Head of Sales, FreightLink Casablanca.